I've already co-sold with your team in this market. I'm not applying cold.
I've run joint deals in Canadian accounts where I brought the Snowflake side, a Sigma rep brought yours, and we split the room between us.
I know Michael Sunkin, Ryan and a few of your other reps from working accounts alongside them. We have been on the same calls in front of the same customers.
So I'm not applying cold and I'm not guessing at the motion. I know how your reps qualify and how fast they get to live data. I also know how they handle it when the honest answer to a requirement is no.
Whoever takes this seat from outside the ecosystem spends a first quarter learning what the Snowflake relationship actually feels like on the ground. I've been inside it for eighteen months.
Michael, Ryan and the others gave my customer straight answers about what the product does and does not do. Nobody tried to talk anyone past a requirement Sigma was not going to meet. I came off those calls having learned something, which does not happen with every partner.
Partner co-sell falls apart when the two reps have different definitions of qualified, or when one side treats the other as a favour. I have worked motions where the partner rep started treating my account like territory to take. The customer picks up on it fast. Both companies lose that deal.
That never happened with your people. I liked the teammates I met and I liked how the team operates, and that is why Sigma is the only company in this category I have reached out to.
Sigma has been Snowflake BI Partner of the Year four years running. The alignment is already paid for. Canada has not cashed it.
The Snowflake install base up here keeps growing and BI attach on top of it has not kept pace. There are Canadian enterprises pushing serious volume through the warehouse while their reporting still sits in a legacy tool that renews every year because nobody wants to own the migration. That is a displacement market sitting on an install base I already work in every day.
My map of this patch is people. The account teams split by segment, and I can tell you who covers the large financial institutions and who carries the growth book, plus how each of them gets measured. Some of those reps are under real consumption pressure, and they will make a warm introduction the same week you give them a reason, because a BI layer moves their consumption number.
The SEs matter more than the org chart suggests. A few of them get pulled into every architecture review, and whatever they put on that slide usually gets bought a couple of quarters later. Some of them will answer a Slack message in an hour. Others want a coffee and a specific ask. I already know how each of them works.
Owen Thompson runs Enterprise East for Snowflake Canada, and he used to be my manager. I know how he builds a team and how he wants his reps supported, and I know his reps well because I have worked next to them. Most partner reps spend a year building that kind of relationship. I already have it.
Co-sell in Canada runs on a rep believing you'll make them look good in front of their own customer. The portal and the partner forms come second. The belief gets built one deal at a time, and some of it is already built.
| Period | Seat | Result |
|---|---|---|
| FY26 Q2 | Snowflake, Financial Services | 206% |
| FY26 Q1 | Snowflake, Financial Services | 150% |
| FY25 | First year, no ramp, new industry | 117% |
| 2024 YTD | Minerva AI, technical API product | 225% |
| 2023 to 2024 | Float, enterprise segment opened cold | 8 accounts |
| 2021 to 2022 | Float, monthly payment volume | $17K to $6.4M |
| 2020 to 2021 | Conexiom, enterprise pipeline built | $4.25M to $6.25M |
| Happy to walk through any number on this page in detail. | ||
I built and shipped a real product on Next.js, TypeScript, Supabase and Stripe, with AI features running in production and 39 tables behind it. It matters because a Director of Data keeps talking to me after the first ten minutes, and I can run technical discovery when the SE is booked on something else.
On process I run MEDDPICC and SPICED with Challenger and Sandler underneath. Multithread early, get the business case in writing, build a champion who can defend the spend when I'm not in the room. I forecast honestly and I call my number down early when it is not going to land.
Data analysis. Snowflake Cortex AI and ML. OpenFlow and ETL. RAG pipelines, AI agents, Text-to-SQL. Next.js, TypeScript, Supabase, Stripe.
Salesforce, HubSpot, Outreach, Salesloft, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Marketo, Zapier, STATA.
HBA, Economics and Financial Management, minor in Political Science. Wilfrid Laurier University, 2019. Varsity men's rugby. Founder and president of The Stath Club.
Enterprise Sales School with Ian Koniak, 2023. Coaching for High Performance, Role of a Leader, Leadership Execution Excellence, 2023. Advanced RevOps and Master Cold Emailing, 2022. RevOps and GTM School with Jacco van der Kooij, Frontline Sales Manager School with Kevin Dorsey, Mastering Storytelling with Ravi Rajani, 2021. All Revenue Collective. Canadian Securities Course, 2019.
English native. Farsi and Persian fluent. Dari fluent. French working.
I'll bring the Snowflake relationships on day one and the pipeline generation habit that produced them.
If you want to check any of this, ask your Canadian reps whether they've worked a deal with me. I would rather you hear it from them.